What people are saying about MERGE

"We chose MERGE to deliver our employee Intranet portal solution because of MERGE's experience and the depth of the platform. The rapid deployment capabilities allowed us to enjoy the benefits of a common platform faster than we could have with the other solutions we were considering."
- John Hynes, IT Manager for The Beer Store

Labatt -- one of Canada's leading brewing companies with 8 breweries and over 3,800 employees nation-wide-- required a system which marketing staff could record and track internal and competitive marketing information with accurate report generation. As a member of Interbrew, Labatt Canada is involved with the marketing of over 60 brands across Canada, including their own brands.

Labatt looked to MERGE to leverage its platform to deploy a customized marketing events system for internal marketing staff.

The system was designed to act as a web based national repository of marketing information segmented by sku and region for the forecasting and archiving industry-related marketing trends.

MERGE also developed powerful real-time reporting tools that generate detailed visual and descriptive reports on internal and competitive market events. The reports can be rendered on the web or exported to Excel or PDFs for ease of distribution.

Since the delivery of the MERGE Marketing Events solution, Labatt has been able to manage its marketing information much more effectively. In addition to standardizing the way Labatt marketing data is gathered nationwide, the solution has provided Labatt employees with a centralized marketing information library. The solution has also reduced Labatt's dependency on paper-based processes by making its marketing information available to employees in a secure online environment.